Promoting your Website one Web Page at a Time
Why One Web Page At a Time?
Your website probably represents a number of sections,
or pages, not just one page. You never know which
page will be a success, or a heavy hitter. For this
simple reason, you should promote every web page of your
site individually.
Which Pages Should I Promote First?
Your main pages should be first in promotions. Some of
your main pages may be your:
 homepage
navigation (or site menu) pages
articles menu page
resources page
sales presentation page
order information page
...etc.
These pages should be first and foremost in promotions
because these are the pages that will most likely keep
the interest of your visitors and/or bring sales results.
However, you don't want to leave the other pages out of the
picture entirely. Visitors coming to ANY page of your
website is absolutely wonderful!
How To Promote Your Web Pages
Below I've listed several of the most effective ways to
promote your web pages. Take the following steps with each
individual web page for maximum results.
1. Personalized MetaTags for Each Web Page
Each time you create a new web page for your site, be
sure to insert metatags (keywords, title, and description)
for each individual page. Customize your metatags for the
page you're working on. For example, if you're creating
a page for web design articles, some of your keywords
may be...
"web design articles, web development articles, web page
creation articles, web building articles, etc., etc..."
If you're still not sure about how to create and insert
metatags, go to the link below for a very detailed, free
tutorial about MetaTags...
http://www.webmastercourse.com/articles/meta-tags/page1/
Inserting metatags is very critical BEFORE taking the next
two steps with the search engines.
2. List your Website With the Major Search Engines
This is a simple task that can turn into giant traffic
for your website.
The major search engines are still the number one way
most surfers find websites. By listing each of your web
pages with these search engines, you'll highly increase
your website listing placement.
Many companies that offer search engine submission
will charge you individually for each URL (web page)
address you wish to submit. The prices may vary from
one company to another. Personally, I've never paid for
a search engine submission service. I submit my pages
(only one page per day) using a free service at:
http://www.submitexpress.com/
When you arrive at the submit express service, click on the
button labeled "Submit Free". It's very easy! :-)
NOTE: There are a couple of search engines which require
manual submission (Yahoo in particular). After submitting
free, you'll be given the opportunity to visit a couple
of search engines to submit manually. This is also easy,
just follow the directions.
3. Ezine Advertising
Ezine Advertising also opens up opportunity to reach your
target audience. You're able to choose the ezines in which
to place your ads and you can control and test your ads.
This is a great way to promote your website without wasting
your advertising dollars.
Each time you build a new page or "section" on your site,
place an ad directly to your new page in a related ezine.
Go to the page and find something "free" and useful to
offer in the ezine ad (potential visitors need a reason
to visit your page).
For example, if you've just completed a "web design articles"
section, your ad may read:
---
Looking for unique web development ideas and techniques?
Go here to read free instructive web design articles:
http://www.webmastercourse.com/articles/
---
The four techniques above have helped build traffic to
my website tremendously. They are cost efficient and they
really work. Give them a try!
Written by Candice Pardue
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